NOW BOOKING Q3 2026

Innovating
for Shopify merchants
that actually ship.

A team of senior engineers building Shopify apps and custom solutions that make e-commerce hassle-free. Camouflage is live on the App Store with 260+ five-star reviews.

SHOPIFY APP STORE
Camouflage
Our flagship app, live since 2021
CAMOUFLAGE RATING
5.0
From 262 merchants
REVIEWS
262+
Five-star, on the App Store
SHIPPING SINCE
2021
Camouflage launched Nov 2021
MERCHANTS USING OUR APPS
Tower LondonEVERGREEN POSTERSAllmountainAVANT CLIMBINGCúrate at Home& Thousands MORE
WHAT WE DO

Four practices.
One obsession.

01 / APPS

Custom Shopify Apps

Public app or private build — we ship Shopify-compliant apps your merchants love and your reviewers approve. Polaris, App Bridge, embedded experiences.

RemixPolarisApp BridgeGraphQL
02 / THEMES

Theme Development

Bespoke OS 2.0 themes, theme audits, and surgical Liquid fixes. We extend, refactor, and modernize — without nuking what already works.

LiquidOS 2.0DawnTailwind
03 / HEADLESS

Headless Storefronts

When templates run out of road. Hydrogen, Next.js + Storefront API, and the right CMS stitched together for stores that want their own gravity.

HydrogenNext.jsSanityStorefront API
04 / PLUMBING

Integrations & Flow

Klaviyo, Recharge, Gorgias, ERPs, custom webhooks, Shopify Flow recipes. The unsexy plumbing that quietly makes everything better.

KlaviyoFlowWebhooksZapier
OUR APP · ON THE SHOPIFY APP STORE

Made by us. Trusted by merchants.

★ 5.0 · 262 reviews
LIVE ON SHOPIFY APP STORE

Camouflage

Hide, disable, or strike-through sold-out and unavailable product variants — so your customers see only what they can actually buy. Works with countries, customer tags, inventory rules, and custom themes.

5.0
App rating
262
5-star reviews
Free
Plan available
View on Shopify App Store →
Camouflage · Cotton Tee
4 variants
Black / Small
IN STOCK
Mustard / Medium
Blush / Large
Sage / XL
EU ONLY
HOW WE WORK

Four moves.
Zero theatre.

/ 01

Listen.

Thirty minutes, no slide deck. You tell us the problem; we tell you whether we're the right shop and what it'll roughly cost.

Day 0
/ 02

Sketch.

A working spike on real Shopify data plus a Loom walkthrough — so you can decide before we commit a real budget.

Day 1–7
/ 03

Ship.

Weekly deploys to a staging store. You click around on Friday, we talk Monday, we tighten and ship.

Day 8+
/ 04

Iterate.

A full month of post-launch tweaks included. The best work happens once features meet real customers.

Launch + 30d
RECENT WORK

Stores quietly running
on our code.

APPAREL · UK01
Camouflage · 3 yrs running

Tower London — variant hiding across the catalogue

A UK footwear brand with thousands of SKUs uses Camouflage to hide sold-out variants across product and collection pages — keeping the storefront clean without anyone touching a Shopify admin tab.

3 yrs
Using the app
5★
Public review
POSTERS · PT02
Camouflage · Custom theme work

Evergreen Posters — sold-out variants, hidden cleanly

Portugal-based print shop needed Camouflage to play nicely with a heavily customised theme. We shipped the tweak the same day they raised it.

Same-day
Theme fix
5★
Public review
OUTDOOR · RO03
Camouflage · Country-based rules

Allmountain.ro — one app, two markets, zero confusion

An outdoor retailer hides variants per country and customer tag so each visitor sees a clean catalogue. Edge case from search results? Fixed in an hour.

1 hr
Issue resolved
12 mo
Using the app
KIND WORDS

From real merchants
on the App Store.

Fantastic app, that every Shopify site needs. Have used this app on several of our sites now — support is excellent. I can personally recommend this app and developer.

T
Tower-London.com
United Kingdom · on Camouflage

I needed a custom modification for my theme. The support team responded quickly, implemented everything perfectly, and without any issues. Highly recommend!

E
Evergreen Posters
Portugal · on Camouflage

Great app, works to hide product variants based on customer country. Developer team was extremely responsive in getting me set up.

A
Avant Climbing
United States · on Camouflage
LET'S TALK

Tell us about
your store.

The form goes straight to Raj. We read every one and reply within a working day — usually with a question, sometimes with an answer, occasionally with a polite “we're not the right fit.”

EMAILraj@wethinkpro.com
REPLY TIMEWithin 1 working day
HOURSMon–Fri · 10:00–19:00 IST
LOCATIONGhaziabad, UP, India — remote-friendly
FREQUENTLY ASKED

The honest answers.

01
Is Camouflage free to try?Yes — Camouflage has a permanent free plan, plus paid tiers from $7/month with a 14-day free trial. Cancel anytime.
02
What does Camouflage actually do?It hides, disables, or strikes-through product variants on your storefront based on conditions you set — sold-out status, customer tags, country, inventory thresholds, or specific variants. Customers see a cleaner picker; your admin is untouched.
03
Will it work with my custom theme?Yes — Camouflage works with all Shopify free themes and most custom themes. If something doesn't render quite right, raise it in chat and we'll usually ship a fix the same day (a real review, not a promise).
04
Do you also build custom Shopify apps?Yes. Camouflage is how merchants find us — most of our work is custom: theme development, private apps, integrations, and the unglamorous plumbing that keeps a store running. Use the form above to start a conversation.
05
How fast do you reply to support?Most app-support questions get a human reply within hours during IST business hours. Reviewers regularly call our support "excellent" — we try to keep it that way.
06
Are you Shopify Partners?Yes — we've been Shopify Partners since 2020, with Camouflage live on the App Store since November 2021.