NOW BOOKING Q3 2026

Innovating
for Shopify merchants
that actually ship.

A team of senior engineers building Shopify apps and custom solutions that make e-commerce hassle-free. Camouflage is live on the App Store with 260+ five-star reviews.

SHOPIFY APP STORE
Camouflage
Our flagship app, live since 2021
CAMOUFLAGE RATING
5.0★
From 262 merchants
REVIEWS
262+
Five-star, on the App Store
SHIPPING SINCE
2021
Camouflage launched Nov 2021
MERCHANTS USING OUR APPS
Tower LondonEVERGREEN POSTERSAllmountainAVANT CLIMBINGCúrate at Home& Thousands MORE
WHAT WE DO

Four practices.
One obsession.

01 / APPS↗

Custom Shopify Apps

Public app or private build — we ship Shopify-compliant apps your merchants love and your reviewers approve. Polaris, App Bridge, embedded experiences.

RemixPolarisApp BridgeGraphQL
02 / THEMES↗

Theme Development

Bespoke OS 2.0 themes, theme audits, and surgical Liquid fixes. We extend, refactor, and modernize — without nuking what already works.

LiquidOS 2.0DawnTailwind
03 / HEADLESS↗

Headless Storefronts

When templates run out of road. Hydrogen, Next.js + Storefront API, and the right CMS stitched together for stores that want their own gravity.

HydrogenNext.jsSanityStorefront API
04 / PLUMBING↗

Integrations & Flow

Klaviyo, Recharge, Gorgias, ERPs, custom webhooks, Shopify Flow recipes. The unsexy plumbing that quietly makes everything better.

KlaviyoFlowWebhooksZapier
OUR APP · ON THE SHOPIFY APP STORE

Made by us. Trusted by merchants.

★ 5.0 · 262 reviews
LIVE ON SHOPIFY APP STORE

Camouflage

Hide, disable, or strike-through sold-out and unavailable product variants — so your customers see only what they can actually buy. Works with countries, customer tags, inventory rules, and custom themes.

5.0★
App rating
262
5-star reviews
Free
Plan available
View on Shopify App Store →
Camouflage · Cotton Tee
4 variants
Black / Small
IN STOCK
Mustard / Medium
Blush / Large
Sage / XL
EU ONLY
HOW WE WORK

Four moves.
Zero theatre.

/ 01

Listen.

Thirty minutes, no slide deck. You tell us the problem; we tell you whether we're the right shop and what it'll roughly cost.

Day 0
/ 02

Sketch.

A working spike on real Shopify data plus a Loom walkthrough — so you can decide before we commit a real budget.

Day 1–7
/ 03

Ship.

Weekly deploys to a staging store. You click around on Friday, we talk Monday, we tighten and ship.

Day 8+
/ 04

Iterate.

A full month of post-launch tweaks included. The best work happens once features meet real customers.

Launch + 30d
RECENT WORK

Stores quietly running
on our code.

APPAREL · UK01
Camouflage · 3 yrs running

Tower London — variant hiding across the catalogue

A UK footwear brand with thousands of SKUs uses Camouflage to hide sold-out variants across product and collection pages — keeping the storefront clean without anyone touching a Shopify admin tab.

3 yrs
Using the app
5★
Public review
POSTERS · PT02
Camouflage · Custom theme work

Evergreen Posters — sold-out variants, hidden cleanly

Portugal-based print shop needed Camouflage to play nicely with a heavily customised theme. We shipped the tweak the same day they raised it.

Same-day
Theme fix
5★
Public review
OUTDOOR · RO03
Camouflage · Country-based rules

Allmountain.ro — one app, two markets, zero confusion

An outdoor retailer hides variants per country and customer tag so each visitor sees a clean catalogue. Edge case from search results? Fixed in an hour.

1 hr
Issue resolved
12 mo
Using the app
KIND WORDS

From real merchants
on the App Store.

“

Fantastic app, that every Shopify site needs. Have used this app on several of our sites now — support is excellent. I can personally recommend this app and developer.

T
Tower-London.com
United Kingdom · on Camouflage
“

I needed a custom modification for my theme. The support team responded quickly, implemented everything perfectly, and without any issues. Highly recommend!

E
Evergreen Posters
Portugal · on Camouflage
“

Great app, works to hide product variants based on customer country. Developer team was extremely responsive in getting me set up.

A
Avant Climbing
United States · on Camouflage
LET'S TALK

Tell us about
your store.

The form goes straight to Raj. We read every one and reply within a working day — usually with a question, sometimes with an answer, occasionally with a polite “we're not the right fit.”

EMAILraj@wethinkpro.com
REPLY TIMEWithin 1 working day
HOURSMon–Fri · 10:00–19:00 IST
LOCATIONGhaziabad, UP, India — remote-friendly
FREQUENTLY ASKED

The honest answers.

01
Is Camouflage free to try?Yes — Camouflage has a permanent free plan, plus paid tiers from $7/month with a 14-day free trial. Cancel anytime.
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02
What does Camouflage actually do?It hides, disables, or strikes-through product variants on your storefront based on conditions you set — sold-out status, customer tags, country, inventory thresholds, or specific variants. Customers see a cleaner picker; your admin is untouched.
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03
Will it work with my custom theme?Yes — Camouflage works with all Shopify free themes and most custom themes. If something doesn't render quite right, raise it in chat and we'll usually ship a fix the same day (a real review, not a promise).
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04
Do you also build custom Shopify apps?Yes. Camouflage is how merchants find us — most of our work is custom: theme development, private apps, integrations, and the unglamorous plumbing that keeps a store running. Use the form above to start a conversation.
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05
How fast do you reply to support?Most app-support questions get a human reply within hours during IST business hours. Reviewers regularly call our support "excellent" — we try to keep it that way.
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06
Are you Shopify Partners?Yes — we've been Shopify Partners since 2020, with Camouflage live on the App Store since November 2021.
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